The evaluation process is based on “real-world” back-to-back testing so that the results have relevance for consumers. In other words, the rigorous testing program includes “real world” i.e. driving on public roads – exactly where consumers drive – so that the test, vote, and results are relevant to potential car and truck buyers. Every member of a test team compares each vehicle in its class, back-to-back, on the same roads, under the same conditions to ensure objective evaluation by using a detailed rating form, comprising 21 separate evaluation parameters that include acceleration, braking, vehicle dynamics, manoeuvrability, even off-road capability, where applicable. Each parameter is rated using a prescribed 0 – 10 rating scale.

Every detail, from safety features to cargo capacity, is thoroughly scrutinized, discussed, and individually rated. These ratings are then tabulated by Third Party Consultants. The results are kept confidential until the awards press-conferences where the -finalist is announced.

As soon as the finalist are declared, the comparative test data, and vote results are posted to the Ghana Auto Awards website for use by consumers as a resource buying guide. The Comparative test data, parameters and technical specifications (80%)  and voting (20%) makes the final score. In countries where a similar thing is organised, surveys have shown that consumers are powerfully influenced by the Award results.