The purpose of the Ghana Auto Award among others is to provide consumers with sound, comparative information on vehicles that are new to the market by selecting the best new vehicles in the various categories, the Economy Vehicle of the Year as well as an overall Car of the Year. A “Best New Technology” award and the “Best New Design” award will also be chosen. This award is to showcase and introduce new entrants of vehicles in to the market and promote authorised dealership. Ghana Auto Awards is a sales platform and networking field for auto dealers through the convergence of potential buyers, car enthusiasts, auto dealers and vendors at one place.